Article by Sineglossa
Alessia and Federico met in 2005 in Bologna during a master’s degree in scriptwriting and performing arts.
Both of them had already had experiences in the theatre, but Alessia is a sociologist, while Federico is a philosopher: while Alessia tells stories through words, Federico uses actions that do not need words.
Although they look at things through different and complementary filters, they still have the same world vision. That’s why they decide to found together a theatre company, which they call Sineglossa.
After a few months, Alessia leaves the theatre to follow her passion for cinema, which had never died. She moves to Rome, where she specialises in screenwriting at the Rai Fiction school, and then starts to work as a screenwriter.
Meanwhile, Federico carries on the theatre company. Sineglossa’s plays are presented in international festivals, where they win several awards dedicated to performing theatre.
Over the course of time Federico and Alessia remain friends and keep on exchanging their ideas, until in 2010 they find each other having reached the same conclusion: for both of them, art for art’s sake is no more enough. They both want to bring to the world what they have learnt thanks to their experience with art and to do it through cross-cutting projects in which the art itself works as a lever to subvert thinking and action patterns that have already shown inadequate.
They start to collaborate with public organisations to activate artistic projects in non-artistic contexts: Alessia applies her writing and narrative thinking skills in the fields of research and training, while Federico turns into the director of interventions that combine culture and territory. The success of the first projects raises the awareness of having found a fruitful interstice, a niche still unexplored, but rich in opportunities.
To be competitive in an increasingly saturated market undermined by large scale low-cost productions of new economic powers, west enterprises need to innovate. Not only their products and services, but also their language and processes. Assuming that creativity is the vital driving force of innovation, then artists are the producers of creativity par excellence: this insight gives birth to Sineglossa, an organisation that applies the processes of contemporary art to non-artistic contexts – enterprises, scientific research centres, public bodies – in order to stimulate new models of development.